How Momentum Training Transformed Agent Discipline and Production at RE/MAX Realty Enterprises Inc.
A case study on getting agents from inconsistent to unstoppable
Ryan Gilmour, Broker of Record at RE/MAX Realty Enterprises Inc., saw his agents were stuck in the same cycle: inconsistent prospecting, minimal accountability, and production that lived and died by market conditions.
He knew his agents had potential, but without a structured system to create daily discipline and execution, that potential stayed untapped.
After running Momentum Training, Ryan saw a shift he'd never experienced before. Agents actually doing the work, holding themselves accountable, and producing results consistently.
Continue reading to see how Ryan created a culture of execution, and why he'd recommend Momentum to any broker tired of watching talent go to waste.
Does this sound familiar?
Ryan's agents weren't dealing with a lack of training. His agents had heard it all before, from him, from the usual speakers, from the same recycled content. The real problem was apathy.
Agents were coasting, tuning out, and as the market was heading into a downturn, Ryan knew he couldn't afford a team that wasn't fired up and executing daily.
He needed someone from outside his brokerage to come in and kick his agents in the butt, a new voice with fresh energy that could break through the noise and actually create change.
And that's exactly what Momentum Training delivered.
"My agents were tuning out. They needed a pattern disrupt, something new, high-energy, from an outsider who could actually get through to them."
You can't fix apathy with another internal pep talk.
Agents need to hear it from someone else.
The Real Issue Wasn't Motivation...
Agents aren't lazy. They are often just overwhelmed and directionless. They wake up with a hundred things they could do, but no clear system for what they should do to actually move the needle.
And as the market shifted downward, that confusion got worse. Agents start believing the market dictates their results and that a down market meant they were destined to struggle.
What Momentum showed them is the daily habits and structure that lead to a successful day. How to break down the chaos into controllable actions. And most importantly, that what you control dictates what happens, regardless of market conditions.
"They didn't know how to control their day. There's so much coming at agents, but what actions actually lead to results?"
Culture starts from the top down.
"My top producers actually started showing up to training. That NEVER happened before."
Here's what Ryan noticed that told him Momentum was different: his top agents, the ones who usually skip training because they've "heard it all", were actually showing up.
And they kept showing up.
When your leaders and top producers see value in something, the rest of your office pays attention. It sends a message to every agent in the brokerage: this isn't the same old training. This matters.
That shift in who was in the room changed the entire energy and buy-in across the office. When your best agents are engaged, everyone else follows.
Habits don't change because the market does.
Momentum helps agents build the system that actually works.
"The GTA had the worst spring market in a decade, but my team didn't."
Let this sink in for a second.
While the Greater Toronto Area experienced its worst spring market in a decade, with overall market volume down 32%, RE/MAX Realty Enterprises Inc. was up in volume.
That's not luck. That's what happens when agents stop reacting to the market and start being thoughtful about their business. The agents who went through Momentum weren't just focused on today, they understood that what they do today impacts their production next year.
Ryan didn't just see a short-term bump. He saw a fundamental shift in how his agents approached their business, and the numbers proved it.
For brokerages who want their agents to stay engaged, accountable, and producing at a higher level.
Ryan's Message to Brokers Dealing with Underperformance...
Agents don't need more strategies. They need to get back to the basics.
The necessary steps to succeed in real estate haven't changed, but agents forget them. They get distracted, they overcomplicate things, they chase shiny objects while ignoring the fundamentals that actually produce results.
Momentum is a refocus.
Every agent is motivated by something different, yet across the board, Ryan's agents spoke very highly of Momentum training.
Momentum meets agents where they are and gives them what they individually need to execute.
